Our platform supports podcast episodes with very long durations, but special rules apply to episode longer than 1 hour in length.
Recommended podcast duration
The short answer is "It depends" - long enough to cover the topic at hand but short enough not to lose listeners.
Start with the listeners. Who are they ? What they are looking for and how they will listen to the podcasts. Are they doing a short commute or are they busy with a long chore? Do they want a punchy update or to get really invested in a deep topic?
Most podcasts do well in the 15 to 30 minutes range but quick news updates can be as short as 5 minutes. More in-depth podcasts tend to be longer, often around 40 minutes or even more. While a number of long-form podcasts are extremely popular, one needs to be exceptionally talented to keep an audience engaged for 3 hours or longer like Joe Rogan or Dan Carlin. When in doubt, shorter is often better.
Shorter podcasts are easier to get into, provide more time to produce more episodes and publish episodes more frequently and also allow more ad slots for monetization. (Breaking up longer content into short segments can also improve the experience for listeners.)
Longer podcasts give you the opportunity to discuss topics in much more detail, better explore multiple topics and finish the conversation with experts and special guests and gain trust as an expert. Some cases, like publishing recordings of meetings or seminars, also lend themselves to long audio files.
Larger audio files impact both listeners and hosting infrastructure. With this in mind, the following rules apply to podcasts over an hour in length.
Any episode longer than 1 hour is considered a "long" episode, and the following rules apply:
- The podcast package determines the maximum episode length allowed.
- All episodes above 1 hour duration counts towards additional usage, per hour of extra audio.
- Podcast ad-stitching is only available for episodes below 90 minutes in length.
- Episodes above 90 minutes are delivered to users in only one quality profile.
1. Package duration limits
These episode duration limits apply to our podcast packages:
|Free||1 hour (60 mins)|
|Starter||2 hours (120 mins)|
|Pro||3 hours (180 mins)|
|Studio||10 hours (600 mins)|
|Radio||12 hours (720 mins)|
Episodes longer than the package limit will not be accepted for publishing.
2. Episode storage count
Each podcast package has a limit to the number of episodes that can be stored on our platform.
Every episode counts as 1 towards this package limit.
For episodes longer than 60 minutes, our platform incurs an additional usage of 1 for every hour of audio, rounded up.
45 minuteepisode counts as 1 towards the package limit.
1h 45mepisode counts as 2 towards the package limit.
4h 1mepisode counts as 5 towards the package limit.
3. Podcast ad-stitching
Dynamic ad stitching is not available on episodes longer than 90 minutes in duration. These episodes cannot be monetised when delivered to third-party platforms and players like Apple, Google, etc.
Listeners using our web player may still receive client side ads when listening to the episode.
4. Output media formats
To manage the size of these files, and to ensure customers have a consistent experience, episodes longer than 90 minutes are not available in our all our audio formats and quality levels.
|Episode duration||Output formats|
|Less than 90 minutes||All standard podcast outputs|
|90 - 180 minutes (1.5 - 3 hours)||Single 128k MP3 file|
|More than 180 minutes (3 hours+)||Single 64k MP3 file|